Short-form videos are revolutionizing how leaders connect with audiences. Did you know that short-form video content generates 135% more organic reach than static posts? With platforms like TikTok attracting over 15 million Canadian users, this format is an essential tool for engaging constituents, building trust, and promoting policies. In this article, we’ll explore 10 practical examples of short-form video use and share 5 essential tips to help you get started.

10 Practical Examples for Canadian Politicians Using Short-Form Videos

1. Highlight Local Achievements:
   Record a 15-second video celebrating a recent success, such as securing funding for a community project.
   Example: “Thanks to your support, we’ve secured funding for a new park in Ward 8—stay tuned for updates!”
2. Address FAQs:
   Answer a frequently asked question about your policies or stance in under 30 seconds.
   Example: “Affordable housing is a top priority. Here’s how we’re tackling it in our community.”
3. Day in the Life:
   Showcase your daily routine as a public servant to highlight your dedication.
   Example: “Join me for a behind-the-scenes look at my day, from community meetings to council sessions.”
4. Debunk a Myth or Address a Concern:
   Use a 20-second video to clarify misinformation or address a trending issue.
   Example: “There’s been talk about cuts to transit. Here’s the truth about our plan to expand services.”
5. Engage with the Community:
   Post a video from a local event, asking for feedback or sharing constituent voices.
   Example: “Alex from the farmers’ market shared thoughts on our renewable energy plan—what’s yours?”
6. Thank Supporters:
   Create a short video expressing gratitude to volunteers, donors, or voters.
   Example: “A huge thank you to everyone who helped us knock on 1,000 doors this weekend—you’re amazing!”
7. Share Personal Motivations:
   Explain why a particular issue matters to you in a heartfelt 30-second video.
   Example: “Growing up in a small town taught me the value of community. That’s why I’m fighting for better healthcare.”
8. Introduce a Policy Initiative:
   Launch a new initiative with a concise explanation of its benefits.
   Example: “We’re excited to announce our plan for fare-free transit for high school students!”
9. Participate in Local Events:
   Showcase your involvement in local activities like festivals or charity runs to connect with constituents.
   Example: “Had an amazing time at the neighborhood cleanup—let’s keep our community beautiful.”
10. Encourage Civic Engagement:
    Post a quick video encouraging people to register to vote or attend a town hall.
    Example: “Your voice matters! Don’t forget to register to vote by Friday—visit [website link] today.”

5 Essential Tips for Canadian Politicians Using Short-Form Videos

1. Keep it Concise and Focused:
   Deliver one clear message per video. Focus on a single policy, initiative, or personal story to avoid overwhelming viewers.
2. Show Personality:
   Humanize your campaign by sharing relatable, behind-the-scenes moments or personal anecdotes. Authenticity resonates with voters.
3. Use Captions and Eye-Catching Visuals:
   Ensure your videos are accessible with captions and start with vibrant, engaging thumbnails. Many viewers watch without sound, so captions are essential.
4. Incorporate Calls to Action (CTAs):
   Every video should have a CTA, such as “Visit my website,” “Share this video,” or “Let me know your thoughts in the comments.”
5. Leverage Trends Thoughtfully:
   Participate in popular trends or challenges on platforms like TikTok or Instagram, but adapt them to align with your campaign message and values.

Getting Started and Choosing the Right Platforms

To maximize impact, start with platforms that excel in short-form video content:

TikTok: Perfect for showcasing your creativity and connecting with younger audiences.

Instagram Reels: Great for polished content, behind-the-scenes glimpses, and exclusive updates.

If you need to limit your focus, prioritize TikTok and Instagram—they offer the best flexibility and engagement for short-form videos.                                                                                                                   

How CoSolving Can Help You Succeed

Using short-form videos effectively takes planning, creativity, and strategy. That’s where we come in! CoSolving specializes in helping Canadian politicians develop comprehensive social media strategies that resonate with constituents. From crafting impactful messages to producing high-quality videos, we’ll guide you every step of the way. Visit www.cosolving.ca to explore our services                                                                                                                                                                                                             Contact us via social media or at john@cosolving.ca to set up a consultation.

Let CoSolving help you create a strategy, set goals, and develop a winning plan for 2025.

Make this the year you connect with voters like never before. Let’s make 2025 your most successful year yet!